Onetouch - Interview with Ollie Castleman, Head of Marketing

author Written by Shallyn Goodhead on October 14, 2020

We had an interview with the casino game provider OneTouch Games' head of marketing Ollie Castleman. They are known for their mobile-first online casino games.

You recently launched two new titles. Could you tell us a bit about that?

At OneTouch we're well known for our premium mobile-first table games, however our slots portfolio has grown considerably in 2020 and we're really proud of what we've achieved so far this year, as well as really looking forward to going from strength-to-strength in 2021.

Flexing Dragons and MVP Hoops are two of our latest immersive titles to join our engaging portfolio of mobile-first slot and table games, which are enjoyed by a rapidly growing fanbase thanks to the many commercial deals we have signed.

Flexing Dragons invites courageous players to set the reels alight with each cascading dragon-themed symbol bringing many ways to win, up to a searing maximum of 117,649.

The slot's thrilling free games turn up the heat by triggering a cumulatively increasing multiplier, which is added to any prizes won during the following spin or avalanche. The title's buy-in feature, configurable in compliance with local regulation, also allows players to instantly purchase free games.

MVP Hoops meanwhile is a fast and furious basketball themed game that matches the pace and speed of the sport with players able to net big wins.

When three free spins symbols land on a payline, six free games are triggered. Players can then take a bank shot at the innovative Wheel Bonus feature when three Bonus round symbols appear on a payline. It also boasts cascading reels where winning symbols are replaced on the grid by new ones, giving match-fit gamblers an enthralling shot at netting new prizes.

Where does the inspiration for your slots come from?

The inspiration for our games comes from popular, topical, and trending themes but with a unique, innovative twist or new mechanics that perform flawlessly on all handheld and desktop devices.

Since we were founded in 2015, we set out with the vision of playing the latest and greatest games on a phone in one hand while holding the handrail of a bus with the other.

It's important not to lose sight of what players love most about slots – spinning the reels for a thrilling chance to win big. That's why so many of the titles in our portfolio are unashamedly simple and easy to enjoy and why they have so much cross-market appeal.

What is your main focus when developing a new game?

Our mission is to create premium quality, mobile-first casino games. This goal is not just the product of a creative vision, but also rigorous market analysis.

We were one of the first casino providers to design table games that are fully customised for portrait mode when it comes to both the position of the buttons and the table layout, creating a truly mobile-first entertainment experience. Our fresh approach has attracted a large and diverse variety of players, particularly within the VIP segment.

How do you best ensure that your slots appeal to beginners, intermediate, and more experienced players?

The beauty of our games is that they cross-over all experience levels and are as appealing to new slots players as they are to seasoned gamers. They are simple to access, easy to understand and, above all, great fun to play.

MVP Hoops is a great example where sports fans can step onto the court and take their best shot at our basketball-themed game no matter whether they are slots rookies or veterans.

What do you think are the key factors that make your games appreciated by players?

Quality, simplicity but ultimately playability, particularly on mobile, are core values at OneTouch and are key ingredients to standing out. Ensuring our content continues to look 'fresh' is also a key factor.

We have invested a great deal of time and resources into perfecting the art of portrait mode slots, which not only make the most of mobile, but also retain a simpler yet engaging format.

We place a lot of focus on creating games that can be played in the palm of a players' hand, while also ensuring the necessary features, and high-end graphics are retained.

If you look at several of our slots this year latest they are all simple to play games featuring true portrait-first design, while the music, sounds and icons we use combine to often create timeless classics that players love to come back to.

A clean and effective layout is also essential meaning players can play on-the-go, allowing them to change their stake or add auto-play, for example, all with the use of just one hand.

What is your own personal favourite title in your portfolio?

I'm a huge table games fan and our product range includes the world's best mobile Baccarat (with a squeeze), Blackjack, Roulette, Hold'em Poker, Andar Bahar, Russian Poker, and Sic Bo – games that appeal universally to any market and any player type.

In terms of slots there have been several in recent months including Tiki Terror, perfect for Halloween which is coming up, Neon 2077, a futuristic slot game that will hold its appeal for many years, and Pip's Quest which is in development and coming out very soon. It's an exciting one for us and I'm looking forward to sharing it with everyone when we can.

What is the most important aspect of the game from your perspective?

If you take Tiki Terror, for example, it's the animation, graphics, spooky sounds, immersive gameplay and tried and tested mobile-first design that combine to create the ultimate game filled with fast moving reels and highly engaging features that create a sense of suspense, anticipation and excitement.

What can we expect from OneTouch in the coming months? Any exciting upcoming titles?

Our product roadmap comprises a combination of high-quality table games and advanced in-game engagement functions. Although we are passionate advocates for the power of simplicity and quality, gamification is equally high on our priority list.

Our games will therefore soon be supplemented by a host of free bet and tournament features to boost player retention for operator partners across the globe. Add slot titles boasting flawless playability in both portrait and landscape modes to the list, and it's clear that we've lined up an action-packed agenda for the weeks and months ahead.