Slot studio Playson has a vast portfolio of games which they now supply to more than 17 regulated markets across the globe. In an ever-increasing competitive market, the supplier realised it had to offer something different to stand out and as a result, it developed a number of promotional tools to further engage play ers. BonusFinder spoke to Playson's Nikolay Illyustrov to find out more about the innovative tools and where the inspiration from their slots come from.
Could you tell us a bit about the integration-free engagement tools in your portfolio?
Our extensive range of promotional tools sets Playson games apart from the competition; enhancing the player experience with a diverse variety of engaging features. For the operators, they are highly beneficial as the integration-free process simplifies operations, while players receive an even more exciting journey through our slots.
The full range of promotional tools that Playson offers include:
Jackpots: Jackpots are progressive, meaning that they are based on the cumulative instalments coming from all bets. Players simply have to spin the reels of our games to have the chance of winning one of the multiple levels of jackpots we offer (Mini, Minor, Major, Grand), while there are also time-fixed options including daily and hourly drops.
Tournaments: Our most popular and complex competition tool sets up tournament interfaces in Playson games. Participants compete against each other during dedicated timeframes and immediately see results in the leaderboard.
Seamless Play: Provides an opportunity to synchronize game progress and financial information, as well as other players' progress information, on all devices with most popular OS and browsers.
Feature Trigger: Allows partners to get more players involved with new releases or provide a new lease of life to existing titles. As for the players, the Feature Trigger tool encourages them test the key game feature for free and even profit on it.
Free Spins: The classic promo tool that grants free rounds to players in any slot game across the Playson portfolio. In order for the player to receive free rounds, our partner has to create an offer in the back-office of the tool.
Where does the inspiration for your slots come from?
We always keep our ears to the ground when it comes to monitoring the latest industry trends and developments. We conduct rigorous analyses of player preferences in the various regulated markets where our games are live and design our games accordingly. The customer experience lies at the heart of everything we do here at Playson.
Much of the inspiration for our slots also comes from outside the world of iGaming. Even though our industry is producing more content than ever before, there is certainly room for more innovation. Gamification and personalisation could be more effectively deployed by casino game suppliers across the board; and we should be taking inspiration from the kind of immersive gameplay found in the video games sector.
What's your main focus when developing a new game?
A great game showcases world class sound and visual effects, engaging mechanics and inviting symbols or characters, all underpinned by faultless mathematical modelling. We focus on producing content that strikes the right balance between innovative new additions, and the classic gameplay features which players know and love.
Our advanced suite of engagement tools go a long way to fulfilling the former requirement; and as for the latter, many of our games draw on the tried and tested themes which have proved to be a hit time and again. Our popular Solar series, including the top-performing Playson slot Solar Queen, showcases a beautifully simple design inspired by Ancient Egypt. When developing new games, needlessly complex UIs are not a recipe for success.
How do you best ensure that your slots appeal to beginners, intermediate, and more experienced players?
Our portfolio caters to the full spectrum of experience levels. From simple yet absorbing titles with classic casinos symbols, including the fruit-themed Sevens and Fruits, to more complex, multilayered options such as Crystal Land.
Just like our games portfolio, our engagement tools provide something for everyone – customisable for complete newcomers, experienced slot enthusiasts and everyone in between. Our Tournaments promotional feature has multiple mechanics which count only the multiplier won by a player, giving every participant an equal chance to win, regardless of their initial stake.
What is your own personal favourite title in your portfolio?
It's a tough choice, but I'll go with Solar Queen and Buffalo Power: Hold and Win. As our most popular title, the former is a clear favourite, while the latter's thrilling Hold and Win bonus game certainly cranks up the excitement!
What can we expect from Playson in the coming months? Any exciting upcoming titles?
We're set for a busy period here at Playson HQ. Our games meet the newly opened German market's regulatory specifications, so we're standing by to deliver for operators in the region.
We've also got a trio of world class game launches lined up for the near future. The newest instalment of our renowned Solar series, Solar King, will go live in the coming weeks, as will Legend of Cleopatra Megaways and Super Sunny Fruits: Hold and Win, the latest Playson hit to incorporate the ever-popular Hold and Win mechanic, along with 5 Super Sevens & Fruits. Stay tuned to find out more!