Taxes, football and immigration - these are Canadians top discussed points at the start of 2026. This is according to new research from the entertainment portal at BonusFinder Canada - analysing search interest across entertainment, society, economy and sports categories.
Over the past three months, Google Trends data reveals a clear picture of what Canadians are most interested in and highlights the issues, interests and concerns across the country.
The topics Canadians are most focused on in 2026
| Topic | Canada Google Trend | Topic | Canada Google Trend |
|---|---|---|---|
| Taxes | 86 | NBA | 64 |
| NFL | 81 | Salary | 63 |
| Immigration | 78 | Rent price | 62 |
| Video Games | 77 | Soccer | 61 |
| Fuel Price | 75 | Adult content +18 (OnlyFans) | 60 |
| Hockey | 75 | Crime | 52 |
| Mortgage rates | 73 | Mental health | 51 |
| Travel | 68 | Lottery | 50 |
| Public Safety | 68 | Unemployment | 29 |
| House Price | 68 | Baseball | 26 |
| Inflation | 64 | Online casino | 24 |
Across all provinces, financial and economic topics are the most prevalent with taxes (86) and fuel prices (75) in the top five. Economic uncertainty and cost-of-living pressures clearly dominate Canadian searches with mortgage rates (73) and house prices (68) making the top 10.
Despite economic concerns dominating search behaviour, sports remain one of the most widely discussed topics across Canada.
The NFL ranks as the second most searched topic overall, scoring 81, while the national sport, hockey, scores 75. Basketball and soccer also generate strong interest in Canada, with NBA searches reaching 64 and soccer scoring 61 nationally.
Social issues also rank highly in Canadian searches. Immigration ranks third overall with a score of 78, highlighting the level of public attention this topic has. Meanwhile, public safety (68), crime (52) and mental health (51) also appear among the most searched societal topics.
Entertainment-related topics also feature prominently in Canadian searches with video games ranking among the most searched topics overall (77), thanks to the strong gaming culture across the country. Meanwhile, adult content interest continues to grow in the country scoring 60 overall, while traditional gambling formats such as the lottery (50) and online casino (24) appear lower in the ranking.
Provincial Deep Dive: How Priorities Change Across Canada
Ontario
| Topic | Ontario Google Trend | Topic | Ontario Google Trend |
|---|---|---|---|
| Public safety | 100 | Travel | 84 |
| Immigration | 100 | Video games | 83 |
| Rent price | 100 | Crime | 76 |
| NBA | 100 | Mortgage rates | 74 |
| Soccer | 97 | Mental health | 59 |
| Inflation | 92 | Adult content 18+ (OnlyFans) | 58 |
| NFL | 91 | Hockey | 52 |
| House price | 90 | Lottery | 47 |
| Fuel price | 89 | Baseball | 37 |
| Taxes | 88 | Online casino | 36 |
| Salary | 85 | Unemployment | 28 |
In Ontario social and economic issues appears to be main focuses with public safety (100), immigration (100) and rent prices (100) all registering the highest interest. Hanging in position at number five is the NBA being the most followed sport in the region, followed by soccer, then followed by the NFL - with no hockey making the top 10 in Ontario.
Other economic topics also remain highly searched, with inflation (92), house prices (90), fuel prices (89) and taxes (88) all scoring very high.
British Columbia
| Topic | BC Google Trend | Topic | BC Google Trend |
|---|---|---|---|
| Fuel price | 100 | Video games | 70 |
| Taxes | 100 | Soccer | 69 |
| House price | 90 | Salary | 67 |
| NFL | 90 | Crime | 63 |
| Immigration | 88 | Adult content 18+ (OnlyFans) | 54 |
| Rent price | 86 | Hockey | 54 |
| Inflation | 82 | Mental health | 48 |
| Travel | 77 | Lottery | 44 |
| NBA | 75 | Baseball | 25 |
| Mortgage rates | 73 | Unemployment | 15 |
| Public safety | 71 | Online casino | 7 |
British Columbia top interests are focused on economic issues. Fuel price and taxes register the highest score (100) in the province. Following behind are the house prices (90) and NFL (90) with immigration (88) closing the top five.
Sports-wise basketball makes the top 10 with an interest score of 75, while hockey registers the lowest score across all provinces with only 54.
Economic concerns are playing a major role in online searches with rent prices (86) and inflation (82) registering the second highest in all of the study, only behind Ontario.
Quebec
| Topic | Quebec Google Trend | Topic | Quebec Google Trend |
|---|---|---|---|
| Lottery | 100 | Rent price | 64 |
| Unemployment | 100 | NFL | 63 |
| Mortgage rates | 100 | Hockey | 62 |
| Salary | 100 | Adult content 18+ (OnlyFans) | 61 |
| Taxes | 85 | Public safety | 53 |
| Soccer | 83 | House price | 49 |
| Travel | 82 | Crime | 47 |
| Immigration | 81 | NBA | 44 |
| Inflation | 74 | Mental health | 35 |
| Fuel price | 68 | Baseball | 17 |
| Video games | 67 | Online casino | 13 |
Quebec's top interests are around economic and social topics. Unemployment, mortgage rates and salary all register the highest score (100) in the province. Lottery also reaches the maximum score (100), the highest level recorded across all provinces in the study - making Quebec a keen gambling state. And along with that, taxes (85) complete the top five most searched topics in the region.
Sports-wise soccer ranks as the most followed sport with a score of 83, significantly ahead of NFL (63) and hockey (62). Among the most searched topics also appear to be: travel (82), immigration (81) and inflation (74) followed by fuel prices (68) closing the top 10.
Alberta
| Topic | Alberta Google Trend | Topic | Alberta Google Trend |
|---|---|---|---|
| Fuel price | 87 | Crime | 64 |
| House price | 85 | Public safety | 62 |
| Immigration | 83 | Inflation | 62 |
| Taxes | 83 | Soccer | 62 |
| NFL | 78 | Salary | 60 |
| Mortgage rates | 76 | Adult content 18+ (OnlyFans) | 59 |
| Hockey | 75 | Lottery | 57 |
| Video games | 72 | Mental health | 49 |
| NBA | 68 | Baseball | 27 |
| Travel | 67 | Unemployment | 14 |
| Rent price | 66 | Online casino | 5 |
Alberta's searches are strongly focused on economic issues. Fuel pricesregister the highest interest in the province with a score of 87, followed by house prices (85) and taxes (83). Immigration (83) is by far the most searched social topic, while crime (64) records one of the highest scores among all provinces
Economic concerns continue to appear prominently, with mortgage rates (76), rent prices (66) and inflation (62) all attracting significant search interest.
Sports topics are also very strong with NFL (78), hockey (75) and NBA (68) all making the top 10. Meanwhile, entertainment topics such as video games (72) and travel (67) also make up the top 10.
Manitoba
| Topic | Manitoba Google Trend | Topic | Manitoba Google Trend |
|---|---|---|---|
| Taxes | 83 | Adult content 18+ (OnlyFans) | 55 |
| NFL | 78 | Crime | 55 |
| Video games | 77 | Soccer | 54 |
| NBA | 76 | Rent price | 53 |
| Hockey | 75 | House price | 52 |
| Mortgage rates | 70 | Lottery | 49 |
| Immigration | 69 | Public safety | 49 |
| Fuel price | 68 | Mental health | 40 |
| Travel | 63 | Baseball | 21 |
| Inflation | 61 | Unemployment | 14 |
| Salary | 60 | Online casino | 4 |
In Manitoba, taxes register the highest interest in the province with a score of 83, followed by strong engagement with sports: particularly the NFL (78), NBA (76) and hockey (75). Video games also make the top five with a very strong score of 77.
Mortgage rates (70), fuel prices (68) and inflation (61) also show very significant interest. Housing-related topics such as rent prices (53) and house prices (52) also appear among in the ranking with above average scores. Social topics such as immigration (69) and crime (55) also generate notable interest.
New Brunswick
| Topic | New Brunswick Google Trend | Topic | New Brunswick Google Trend |
|---|---|---|---|
| Public safety | 97 | Rent price | 56 |
| Video games | 88 | Inflation | 55 |
| Hockey | 87 | Salary | 55 |
| Taxes | 83 | Crime | 53 |
| Immigration | 76 | Mental health | 50 |
| NFL | 76 | NBA | 50 |
| Fuel price | 72 | Lottery | 48 |
| Mortgage rates | 69 | Unemployment | 43 |
| Adult content 18+ (OnlyFans) | 65 | Soccer | 43 |
| House price | 65 | Baseball | 23 |
| Travel | 63 | Online casino | 3 |
New Brunswick's public safety is registering the highest score with 97, the highest among all provinces in the study. Entertainment also plays a significant role in online searches, with video games (88) and adult content (65) ranking among the most searched topics.
Meanwhile, economic issues remain highly relevant for residents, with taxes (83), fuel prices (72) and mortgage rates (69) all appearing prominently in the top 10.
Sports also generate strong interest in the province. Hockey (87) ranks among the top three most searched topics overall, while NFL (76) also appears within the top 10. Other sports - NBA (50) and soccer (43) also attract notable attention while baseball follow behind them at 23.
Prince Edward Island
| Topic | Prince Edward Island Google Trend | Topic | Prince Edward Island Google Trend |
|---|---|---|---|
| House price | 100 | Mental health | 67 |
| Hockey | 100 | Crime | 65 |
| Taxes | 85 | Adult content 18+ (OnlyFans) | 62 |
| NFL | 84 | Soccer | 57 |
| Fuel price | 82 | NBA | 52 |
| Immigration | 78 | Inflation | 48 |
| Public safety | 77 | Salary | 48 |
| Mortgage rates | 73 | Lottery | 38 |
| Video games | 71 | Baseball | 30 |
| Rent price | 71 | Unemployment | 22 |
| Travel | 68 | Online casino | 0 |
Prince Edward Island's search trends are strongly influenced by economic and sports interests, with house prices and hockey both register the highest possible score (100). Further, taxes (85), fuel prices (82), mortgage rates (73) and rent prices (71) are all ranking within the province's top 10 searches within Prince Edward Island.
Sports interest remains strong beyond hockey, with NFL searches reaching 84, while soccer (57) and NBA (52) also attract attention. Additionally, social topics such as immigration (78), public safety (77) and mental health (67) are also actively searched.
Nova Scotia
| Topic | Nova Scotia Google Trend | Topic | Nova Scotia Google Trend |
|---|---|---|---|
| NFL | 100 | Mental health | 60 |
| Taxes | 94 | Mortgage rates | 60 |
| Hockey | 88 | Adult content 18+ (OnlyFans) | 59 |
| Video games | 78 | Salary | 59 |
| Immigration | 78 | Soccer | 57 |
| Fuel price | 77 | Rent price | 55 |
| Public safety | 69 | House price | 46 |
| Travel | 65 | Lottery | 45 |
| Inflation | 65 | Baseball | 27 |
| NBA | 64 | Unemployment | 19 |
| Crime | 61 | Online casino | 1 |
There appears to be a strong interest in Nova Scotia, in sports topics. NFL searches register the highest score in the province at 100, hockey (88) registered the second highest score among all provinces and NBA (64) also made the top 10.
Meanwhile, economic topics are also highly prominent: taxes (94) record one of the highest scores in the entire study, while fuel prices (77), inflation (65), mortgage rates (60) and rent prices (55) all rank among the top 10 most searched topics.
Social and entertainment topics also attract notable interest among residents. Immigration (78) and public safety (69) appear prominently in the rankings, while video games (78) and travel (65) are also among the province's most searched topics.
Newfoundland and Labrador
| Topic | Newfoundland and Labrador Google Trend | Topic | Newfoundland and Labrador Google Trend |
|---|---|---|---|
| Video games | 87 | Fuel Price | 51 |
| Taxes | 79 | Mental health | 49 |
| Hockey | 78 | Inflation | 49 |
| Mortgage rates | 74 | Salary | 44 |
| Adult content 18+ (OnlyFans) | 73 | House Price | 42 |
| NFL | 63 | Public safety | 38 |
| Immigration | 62 | Soccer | 37 |
| Lottery | 60 | Rent price | 29 |
| Crime | 57 | Baseball | 29 |
| NBA | 53 | Unemployment | 21 |
| Travel | 52 | Online casino | 1 |
Newfoundland and Labrador's search trends show a strong entertainment focus. Video games register the highest score in the province, at 87, while adult content platforms (73) record the highest interest for that topic across all provinces in the study. Economic topics like taxes (79) and mortgage rates (74) are also ranking among the most searched terms.
Entertainment searches remain strong, with lottery (60) also appearing among the most popular topics. Sports interest is quite strong too, with hockey (78) ranking among the province's top searches, followed by NFL (63) and NBA (53).
Social topics such as immigration (62) and crime (57) also feature prominently within the top searches.
Saskatchewan
| Topic | Saskatchewan Google Trend | Topic | Saskatchewan Google Trend |
|---|---|---|---|
| NFL | 91 | Adult content 18+ (OnlyFans) | 56 |
| Hockey | 83 | Fuel price | 56 |
| Video games | 79 | Inflation | 56 |
| Taxes | 77 | Soccer | 52 |
| Immigration | 67 | Salary | 50 |
| Crime | 63 | Mental health | 49 |
| House price | 62 | Rent price | 37 |
| Public safety | 61 | Baseball | 28 |
| NBA | 61 | Unemployment | 14 |
| Travel | 60 | Lottery | 10 |
| Mortgage rates | 57 | Online casino | 4 |
Saskatchewan's search trends are strongly influenced by sports: NFL searches register the highest score in the province at 91, followed by hockey (83). Meanwihle, taxes (77) and house prices (62) are the top economic topics in the province.
Cost-of-living concerns are also clearly present in search behaviour, with fuel prices (56) and inflation (56) both appearing among the province's top searches. Social topics such as immigration (67), crime (63) and public safety (61) also attract high interest.
Methodology
This study identifies the Canada most searched topic trends by analysing Google Trends data over the last three months. A selection of topics across four main categories - Economy, Society, Sports and Entertainment - was analysed to understand what Canadians are searching for the most in 2026.
The analysis was conducted at both national and provincial level, covering the following provinces: Ontario, British Columbia, Alberta, Manitoba, Saskatchewan, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. The results reflect relative search interest rather than absolute search volume.
