EXCLUSIVE: Interview With CT Interactive COO Martin Ivanov

We spoke with CT Interactive's COO, Martin Ivanov, to discuss the company's new innovative progressive jackpot, player retention, and what's next.
Author: Lucy Wynne | Fact checker: Luciano Passavanti · Updated: · Ad Disclosure
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With the iGaming industry always growing, game developers are constantly looking for new ways to stay innovative. BonusFinder, a casino bonus comparison site interviews CT Interactive’s COO Martin Ivanov to discuss the company’s brand new progressive jackpot system.

You recently launched The Diamond Tree, your latest progressive jackpot. Can you explain a bit more about how this works and why it’s so innovative?

The Diamond Tree is our latest three-level, multi-game progressive jackpot, which supports multiple currencies and is designed to deliver an immersive gaming experience. It features high-quality visuals and an enriched soundscape, keeping players fully engaged. What makes it truly innovative is the ‘Bonus Spin’ feature, which offers the potential activation of multiple progressive and bonus payouts, appealing to a wide range of players.

In the press release for the game launch, you said that the game’s new functionality enables the potential activation of multiple progressive payouts. It is a premium solution for operators wanting to boost player retention. What is it about these functionalities that can increase factors such as player retention and session revenue?

The functionality allowing the activation of multiple progressive payouts, especially if the player is raising the bet. The bigger the bet, the bigger the chances of getting those multiple payouts. This increases engagement and offers greater win potential with every spin.

The mechanic includes 10 of your games. What are the key reasons you chose the games you did?

We chose our 10 hit titles — Lucky Clover, 40 Treasures, Win Storm, 20 Mega Slot, 20 Star Party, 40 Mega Slot, Chilli Fruits, Lord of Luck, Moon Lord, and Mystic Moon — because they are proven player favourites with diverse themes and mathematical models. Integrating the jackpot mechanic into these popular games boosts excitement and replayability while maintaining what players love about them.

You also praise the solution’s immersive sound, flexible bonus system and high-quality visuals. Why are these factors so essential to player engagement and retention?

Immersive sound, flexible bonus systems and high-quality visuals are essential because they make the game more engaging and memorable. These elements enhance the overall player experience, keeping players entertained and motivated to play longer and return more often, directly boosting retention and revenue.

This month, you’re showcasing The Diamond Tree and other new content at the SBC Lisbon Summit. What are the main benefits of showcasing your products at events like this? What is the next event you plan to attend?

Presenting The Diamond Tree Jackpot and our latest content at industry events such as the SBC Summit in Lisbon provides a valuable platform to engage directly with operators and key stakeholders, receive real-time feedback, and showcase the distinctive qualities of our products.

These events play an important role in strengthening partnerships and identifying new business opportunities. We are participating in many local and global events, but the next main one will be ICE Barcelona 2026 in January.

Immersive sound, flexible bonus systems, and high-quality visuals are essential because they make the game more engaging and memorable. These elements enhance the overall player experience, keeping players entertained and motivated to play longer and return more often, directly boosting retention and revenue.

Lastly, what’s next for CT Interactive? Do you plan to launch in any other geos? And what’s the next slot release we can expect to see?

At CT Interactive, we are actively exploring opportunities to expand into new markets with favourable regulatory environments that support sustainable growth. As we continue to grow, we remain fully committed to responsible gaming and strict compliance. Additionally, we have several exciting slot titles currently in development, and we look forward to sharing more details with you soon — stay tuned for updates!

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Senior Gambling News Editor
Lucy leads the news desk at BonusFinder and has a wealth of knowledge and experience in both the B2C and B2B gambling industries. A slot aficionado at heart, she's the go-to woman for everything casino.